03/05/2019 18:20
Social media and digital coverage of Snow Volleyball World Tour shows strength and significant growth
2019 Snow Volleyball World Tour
Luxembourg/Lausanne, Switzerland, May 3, 2019. Statistics gathered on the global media coverage and social media activity indicate that the first two legs of the FIVB 2019 Snow Volleyball World Tour in both Wagrain-Kleinarl and Plan de Corones/Kronplatz were a huge success.
The first two legs of the inaugural Snow Volleyball World Tour, which were co-organised with the CEV, began in Wagrain-Kleinarl, Austria, at the end of March before the second stop in Plan de Corones/Kronplatz, Italy, from April 4-7.
All FIVB and CEV social media channels covered the live action, which proved popular as all posts received an impressive 5.4 million impressions. Social media alone generated a reach of more than 60 million, with around 1,500 mentions across all channels.
The first two stops of the FIVB 2019 Snow Volleyball World Tour received a combined amount of almost 175 million reaches in international online media coverage, and more than 220 articles written on the action.
Not only this, all of the games were streamed on the FIVB YouTube Channel, the CEV OTT platform EuroVolleyTV and the Olympic Channel, giving the opportunity to fans around the world to watch the action. Rai Sport featured highlights of the Tour on their programme Oltre la Rete as well as Italian local news channels did; moreover, Austria’s ORF televised the games as well.
The Tour has attracted Volleyball athletes from all five continents, some of whom were competing in the winter conditions for the first time.
As well as new nations such as Argentina, Brazil and Cameroon from the southern hemisphere, the Snow Volleyball World Tour has also caught the attention of world-class players from the disciplines of indoor and beach volleyball.
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