Belgrade, Serbia, April 26, 2014.  The Play restaurant in Belgrade hosted the official grand opening ceremony of the 2014 Vip Beach Masters, the 7th edition of Serbian national championship beach volleyball tour, and the 3rd Vip Beach Volley League in the presence of distinguished guests and representatives of the hosts cities, volleyball players and media.  In pleasant surroundings, the guests were addressed by Aleksandar Boricic, CEV Senior Vice President and President of the Volleyball Federation of Serbia, Dejan Turk, Director of Vip mobile company, and Young Woong Li, Managing Director of LG Electronics - general sponsor of the 7th Vip Beach Masters 2014.

At the beginning of the ceremony a letter from Serbia’s Minister of Youth and Sports Vanja Udovicic was read out to the audience.  “Beach volleyball is an Olympic sport and I am glad that it is successfully developed and popularized in Serbia over the years,” the letter states.  “Every project that stimulates children and young people and then the entire population to embrace sports as an integral part of their lives will encounter the full support of the Ministry of Youth and Sports.  Through this competition, beach volleyball is developed to be a professional sport in Serbia.  With hard work and perseverance, I hope that one day it would achieve the popularity and the success that indoor volleyball has in Serbia.  I invite everyone to follow carefully this competition, I urge parents to take their children to see it and then try it for themselves, and the athletes and Serbian teams to continue with hard trainings and try to be in top shape for the most prestigious international tournaments.”

Aleksandar Boricic presented to Dejan Turk a Serbian national team jersey with the number 9.

Vladimir Grbic, Vice President of the Volleyball Federation of Serbia and head promoter of the 2014 Vip Beach Masters, presented the calendar of the 2014 tour, which includes as many as 12 cities.

Kenneth Ji, Director of Business Unit for mobile devices at LG Electronics and Aleksandar Vukosavic, Manager of Devices and Accessories at Vip mobile, presented the LG G2 mini official phone of the 2014 Vip Beach Masters.

For the media representatives the organizers prepared a special lottery and the winner, Miodrag Kuzmanovic, journalist from Svet kompjutera (Computer World) magazine, received the LG G2 mini phone.  So did Vladimir Grbic himself.

Tour schedule:

May 30 - June 1:  Novi Pazar

June 6 - June 8:  Uzice

June 13 - June 15:   Krusevac

June 20 - June 22:  Novi Sad

June 27 - June 29:  Kraljevo

July 1 - July 5:  2014 CEV Beach Volleyball European Championship Novi Sad Masters

July 11 - July 13:  Backa Palanka

July 18 - July 20:  Veliko Gradiste

July 25 - July 27:  Bac

August 1 - August 3:  Sombor

August 8 - August 10:  Kanjiza

August 15 - August 17:  Temerin

August 22 - August 24:  Belgrade - Senior Beach Volleyball Balkan Championship

August 27 - August 30:  Belgrade - National Final